Delanie West Creative Marketing, Business & Brand Development Leader
The creative at the helm of your favorite brands. Throughout 25 + years of award-winning leadership, she’s powered brand and business development for mature, multi-national luxury brands, startups, and emerging solopreneurs.
Delanie West is the founder and creative director at Be Super Creative, a marketing product & brand development firm. Delanie launched Be Super Creative in 2010 upon understanding that her talent in generating value-driven intellectual property deserved to be marketed separately from her identity as an employee. She launched her firm and continued to serve clients after business hours while also leading product development & design for the world’s oldest Stein, Germany based pencil firm, Faber-Castell Gmbh where she also led its Creativity for Kids brand. She served on the company’s executive committee, charged with shaping culture and policy for the U.S. division.
Delanie’s work in building and launching brands during her 15 years as a designer and later, Vice President and General Manager of Product Development at Wilton Brands, transformed the company’s product portfolio into the largest brand in the creative consumer product industry.
Delanie’s innovative work in marketing brand development for Black Girls RUN as the brand’s first Creative Director helped to establish the national running group’s brand presence & aesthetic, virtually and on the pavement. Black Girls RUN was one of the first brands to connect virtual online spaces with IRL fitness experiences across the country. Through her work in digital marketing, she grew the brand to the largest Black women’s running brands in the United States.
She served as Vice President of Product Development, Design, and Global Sourcing for NBC Universal, a Comcast Company, division Leisure Arts and led the initiative to realign the creative departments for acquisition. She also served as consulting COO at Healthy Roots Doll company.
She is a President, Partner and Chief Strategy Officer at Black Creatives, a global network of over 15, 000 professionals in communications, media, advertising, technology, and fashion. Delanie is co-founder of the Newark Historical Renaissance Ride, a signature experience celebrating bike advocacy and the cultural and historic heritage of America’s great urban cities. In 2021 her company Be Super Creative was named as cohort member for the McBride Sisters She Can Fund. Delanie was honored with the Global 40 over 40 in Media, Marketing, and Advertising awards
In March of 2022, Delanie delivered a three-part lecture series Product Development, Packaging Design and Operations & Supply Chain Management at Columbia Business School for Columbia-Harlem Small Business Development center, the first to lecture at the newly constructed David Geffen Hall.
Delanie West is Board Member and founding Chairwoman of the Diversity and Inclusion committee at Women in Toys, Licensing & Entertainment; The WIT Foundation, a global nonprofit organization that champions the advancement of women through leadership, networking, and educational opportunities.
Delanie serves on the Board of Directors of the National Coalition of 100 Black Women, Inc., as the Marketing, PR & Technology Chairwoman, driving marketing campaigns for its advocacy
snitiatives nationally and at the chapter level. In 2020 she developed programming for the She Leads 100 Award to recognize emerging female leaders. In 2020 Delanie served on the organization’s National Technology Committee and currently serves on the National Design and Decoration committee. She is currently a cohort member of NCBW100’s Lead Academy a leadership initiative, the first of its type aimed sustainability for the 40-year-old organization.
In 2022 Delanie was appointed as Board Trustee for the Help Foundation, Inc. and serves on the Development and Marketing committee, HELP provides services to individuals with intellectual and developmental disabilities.
Delanie was appointed to The Graphic Artist’s Guild National Board in the role of At-Large Founded in 1967 in Detroit, Michigan, The Graphic Artists Guild is a guild of graphic designers, interactive designers, web designers, illustrators, animators, and photographers and is organized into five chapters around the United States. It is a member of the international organization ICoD the International Council of Design.
Delanie is an alumna of Hampton University, and current candidate for MBA at Syracuse University, Martin J. Whitman School of Management with a dual emphasis is Marketing and Entrepreneurship. She is a Delanie is currently enrolled in the Cornell University Diversity and Inclusion in Human Resources six-part certificate, program with scheduled completion in 2022.
When she’s not trail biking or training for a half-marathon, she’s advocating for those with a creative entrepreneurial spirit. She’s the friend and mentor who’s always encouraging you to think big and pursue innovative ideas.