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Delanie West is a multidisciplinary design and marketing leader and the founding creative director at Be Super Creative. Throughout 20 + years of award- winning leadership she’s been the creative at the helm of your favorite brands powering creative strategy and execution for mature multi-national luxury brands, early-round startups, non-profit firms, solo-preneurs and just maybe served as advisor to your neighborhood lemonade stand kid-preneur.

Be Super Creative is a product development and design consultancy in the business of “Helping People and Brands Execute Creative Ideas”

“A multidisciplinary leader in business development, marketing, creative operations and project management with consistent success with success in creating revenue, profit, and business growth. History of success and results for CPG and non-profit start-ups and multi-national firms. Helping people, teams and brands execute creative ideas.”

making creative things happen

” She is the complete package – from her business acumen to her unparalleled creative prowess. As the creative director of Black Girls RUN!, she took our ideas and transformed them into a mainstream iconic brand. She ushered in a new way of speaking to the everyday runner that has served as a template for the running and fitness groups (local and national) that have been created since BGR!’s start.”

– Black Girls Run

‘ Delanie West, Vice President of Creativity Center-Product Development at Faber-Castell, oozes creative energy. She specializes in creative direction, brand and product development, graphics and brilliant aesthetics. ‘

Trend Hunter

available for consulting, speaking, collaborations and mentoring.

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